Description: This is a black and white flier for a graduate leadership conference.
Process (Programs, Tools, Skills, FOCUS principles): After sketching, I took my best sketch and recreated it in InDesign. I focused on alignment of the text with both the picture and the title. I wanted the eye to flow through the poster which I think I effectively did with the shape I created with the photo and title box.
Message: The message is to inform recent graduates of an upcoming conference that will enhance their leadership and professionalism.
Audience: The audience is graduating seniors who would like to learn more about leadership.
Top Thing Learned: I’ve used InDesign before, but it was my first time actually designing in InDesign. I learned a lot about using the shape tool to make frames for photos.
Title Font Name & Category: Stempel Garamound – Serif
Copy Font Name & Category: Akko Rounded – Sans Serif
Links to images used in this project: