Description: A logo for a pediatric dentist.
Process: After trying out several options for the logo, I took a vote on which was the best. Once I found the one people preferred, I refined that specific logo. I decided to use contrasting fonts by choosing a serifs and sans serifs to pair. The tooth shape I create by using the pen tool. I created a color version, a grayscale version, and a white version on a color background.
Programs/Tools Used: I used Adobe Illustrator and worked almost exclusively with the font tool and pen tool.
Message: The dentist will improve your smile and is kid friendly.
Audience: Families who are in need of dental car.
Top Thing Learned: How to effectively use the pen tool.
Color Scheme: Complementary Color Names: Green and Purple
1st Font and Category: Oswald – Sans Serif
2nd Font and Category: Perpetua – Serifs