A matching letterhead and business card designed using a personally created logo.
Process (Programs, Tools, Skills):
I first created a monogram for my name. I combined an “A” and an “S” into one letter. I also decided to created a snowflake as my logo by using the pen tool. For my letterhead, I placed the monogram in the top left corner while placing my information in the top right. I then placed the snowflake logo in the bottom right corner and reduced the opacity to 45%. For the business card, I followed the same format as the letterhead. I placed the monogram on the left half of the business card and my information on the right divided by a bar to create alignment. On the front of the business card, I placed the snowflake and the monogram in an oversized fashion. I then made the background a lighter color than the snowflake and monogram.
Programs/Tools Used: Adobe Illustrator & InDesign (Type tool, shape tool, and pen tool.)
Message: The message is that I’m a graphic designer who is professional and capable.
Audience: Anyone who could benefit from a graphic designer.
Top Things Learned: How to carry a theme throughout a letterhead and business card to brand a business.
Color Scheme: Monochromatic Color Names: Blue
Title Font Name & Category: Baskerville Old Font – Serif
Copy Font Name & Category: Mangal – San Serif